When the meme came true: Chronology of the purchase of Activision Blizzard by Xbox

Activision Blizzard, Inc. is an American developer and publisher of video clip games, created in 2007 by the merger between Activision as well as Vivaldi Games. It is one of the largest video game authors in the world, as well as the maker consisting of the really prominent game Telephone call of Responsibility.

What started almost like a meme has come true. For months, and after demonstrating what they are capable of with their wallet after acquiring Bethesda, many users asked Xbox to buy Activision Blizzard . Now, he has come true. A desired movement for months and that has occurred at the right time. Why? We tell you.

Everything is born in the already commented Bethesda purchase by the Redmond signature. That was a revolutionary movement that, perhaps to this day remains at all due to the difference of figures between one and another operation. But it was a statement of intentions. Xbox goes with everything to be done with the sector's position of the sector with more market value. When this operation is formalized it will remain in third place after Tencent and PlayStation .

For all it is also known as the terrible situation in Activision Blizzard. Since the embarrassing cases of harassment, sexual abuse and toxic atmosphere in the company have come to light, the interest in the company decreased considerably. Although the firm has announced mass dismissals, most of the community asks for the cessation of Bobby Kick, the CEO of the company; A fact that has not yet occurred, as it remains within the organization chart after this new purchase.

But the truth is that the Blizzard Activision figures in recent months have been quite mediocre, with a decrease in its value of about 30% . A situation that a Microsoft who burns the money in his pocket has not wanted to destruct.

It was the ideal moment to process a purchase like that. And both parties are benefited — on the one hand, Microsoft disburse less money than I would have spent if this transaction had occurred a year or more, taking advantage of a brand in low hours. On the other hand, Activision Blizzard needed a competing image washing so that your image , dirty in the last dates, recovers your perception. With Xbox at the wheel and a well-considered Phil Spencer as a new CEO, the situation changes radically positively; Both your stock market shares have skyrocketed after the operation.

A few months ago, Phil Spencer himself made pretty hard statements, lamenting the situation of Activision Blizzard and confirming that they would study the relationship he joined them, in the sense that he stopped that they would not have repairs to cut relationships so as not to be linked to A brand to which everyone associated, in recent weeks, all cases of toxic atmosphere .

We are disturbed and deeply concerned about the events and horrendous actions that occurred within the company, Spencer said in his day. Some statements were not attempting to play the dismissal, although we now see them in perspective. Even if they are quite logical. Although Probably by then you were already negotiating this purchase ; At the moment it has not transcended how long it has been taken to close the operation.

Nor can this move be considered a surprise. Not only because it was a popular request, but because Xbox came from buying Minecraft and the Animal conglomerate, where Bethesda is located. They were ready to make a bigger play; And they have done the one that so far is the greatest in history. In fact, they have seized Activision Blizzard, only large company that did not have a clear roadmap towards subscription offers ; And now all your games will be at Xbox Game Pass from the launch.