Xbox Buy Activision Blizzard: Time to clean the house and get to work

70,000 million dollars . I guess the question is what came before, if the egg or the hen. The logical thing is to think that, in a purchase of this magnitude, Phil Spencer's team had already approached Activision Blizzard before the scandals were accumulating to the company. It makes one to think what would be the real value of the actions if Activision Blizzard was in full-form, both in its business philosophy and its video games.

It is not the case, in my opinion. Phil Spencer always embraces freedom after buying each of him, but, in this case, would sit well that there would be a very visible hand that guides the first steps within his ecosystem . I do not say it, but one of the official tubs of Xbox: Xbox is committed to our path towards inclusion in all aspects of games. All teams have this commitment. We are looking forward to extending our culture of proactive inclusion to the Large Activision Blizzard teams.

The new Activision should be cleaned the suit and justifying its gallons before submitting themselves in society no need to read between lines to understand that one of the greatest challenges of this acquisition will be the renewal of a brand that should be cleaned the suit and polishing Its gallons before submitting themselves in society. The business culture of Activision Blizzard has extensively surpassed cases of abuse and Many of their fans do not feel so motivated to buy their games , despite being franchises with which they have grown. Let it be told by Diablo IV. Under Microsoft's umbrella, instead, encouragement is renewed. But I would not be surprised that for that change to be made a few heads on the road. The first, the ill-fated figure of Bobby Attack.

According to the information provided by the CEO itself in an email to its employees, the transaction goes for long. It was already with Bethesda and in the case of Activision Blizzard it is expected to be fulfilling before the end of the fiscal year, which It ends in June 2023. The headlines are accumulated. For example, the one who says that Bobby Attack will not leave the company. I add: still . It is normal that, even in the most controversial cases, managers stay a season to create stability sensation within the company. When the situation has been normalized, its march is announced. Attack has this and one of the most armored contracts in the history of this medium, so he does not care.

As of that moment, Microsoft will have to work for a change of air that restates the creative and transgressor spirit, especially on the Blizzard side, although it is no longer independent. Games and brands have to fill a generation with successes: Call of Duty, Crash Bandicoot, Tony Hawk, Warcraft, Diablo, Overwatch, Star craft... That without counting the mobile facet, which for these parts interest less. If I get involved in the Activision drawer, I even find that they have the rights of all the Graphic Sierra adventures. And if Phil Spencer makes me a Gabriel Knight, I put a flat in Torrevieja.

Beyond your IP, Xbox has purchased a large and talented creative workman but it is also true that many of those franchises need a fresh direction. Call of Duty War zone works (never better) as a shot. But perhaps the original franchise needs renewed airs at least creatively, as it continues to sell very well. Activision has been rendering with remakes and new deliveries of Crash, Spiro or Tony Hawk, and it is time to accelerate this path. Other licenses, such as my dear Sierra as much as you intended to renew with the King's Quest reboot (great game by the way), or games like Geometry Wars, Tench, True Crime or, if I go even farther, heretic or Helen, it does not seem like he had a lot of attention. Even the return of what was a giant like Guitar Hero supposed a decaffeinated return and with little interest. So, beyond its main brands, what Xbox has purchased is a great and talented creative workforce in companies such as Infinity Ward, Trey arch, Raven Software, Sledgehammer, Toys for Bob, High Moon, Been ox and Demon ware

And Blizzard ? Here I think there are more possibilities within the Xbox ecosystem. Star craft can be held a new life when all the information came to us in recent years indicated that we would take something new to see something new after his second installment did not cause the same furor (especially in the esports) than the original. Warcraft also has a brilliant future. World of Warcraft may no longer be the only great MMO, but still enjoying good health and there are many ways to play with him in Game Pass (and maybe in console). The possibility that Alberto Pastor explodes of joy is more likely than ever with a project like Warcraft 4. And with the two most expected licenses for their proximity, Overwatch 2 and Diablo IV, it is possible that their fans feel now that they do not have that press the buy button while covering the nose .

After all this text, I hope you allow me an even more personal appreciation: the purchase, for the moment, it seems somewhat face. Activision Blizzard is a very challenging mountain to scale by its current fame and a catalog that is not at the time of better health . Spencer has repeated that speech to give freedom to the studies of him, but with this company, sincerely, I hope they influence it more in it. Not only in their policies and business culture. Activision Blizzard was a counting machine tickets and everything that was not ultra profitable, is discarded. Projects such as Warcraft 4 or Star craft 3 would never happen in these terms, but with a Microsoft that seeks to offer varied and quality experiences within a subscription catalog , instead of ambitious and impossible economic objectives. It's time to clean the house and get to work.